Email marketing plays a vital role in marketing and advertising a product or a services. Till date it is one of the best marketing tool and can generate a good amount of web traffic. However, success of email marketing depends on the platform or software you use to send bulk mails to customers and subscribers. As per the recent studies in US and Asia, around 40% of online businesses are using email marketing to boost their businesses and most of them are earning a huge profit margin.
A good marketing service should be very user friendly; it should have interactive newsletter and attractive email templates. Most of the free email marketing are unable to send bulk mails, this can be avoided if we use a paid email services. One of the important feature of email services is the security feature; one should ensure that the mails which is send should not land in spam folder or junk folder. There also should be a feature of email automation and email campaigns. In this blog, we will explore some of the best marketing services and software platforms in the markets. Some of them are free and some are paid with merely $5 to $10.
G2 Crowd ranked MailChimp #4 in their best software companies of 2019, only Google, Adobe and Slack were ranked higher. Mailchimp is supporting millions of customers across the globe in their small or large businesses. With mailchimp, one can promote business across email, social, landing pages, postcards, and more – all from a single platform. No matter what your business is, mailchimp understands the audience and reach them when it matters the most.
Mailchimp is best suited for;
E-commerce and retail
Mobile and Web apps
Below are some of the features of Mailchimp
Building campaigns in minutes
Mailchimp has pre-built templates, ready-made segments, and 1-click automations. With intuitive design tools, it is to create beautiful campaign that will put your brand in the spotlight. Since there are ready-made templates, it saves lot of time. Due to design tools, the content looks very professional.
This feature provides the real-time performance reports for any campaign. There are also recommendation and suggestion if any campaign is not doing well. It also gives holistic view of your audience. It helps in building stronger relationships and get better results with each campaign. Audience dashboard is an added feature, this helps to understand your audience, their behaviors, and their preferences at a glance.
Even if you are not professional with marketing, once you read the marketing tips of mailchimp, you can actually become a professional marketer. There are tips related to; how to conduct surveys, how to build customer relationships and how to double your profit through email marketing.
GetResponse is a comprehensive marketing software platform that helps you create content, boost sales, and increase traffic to your website. Integrated email marketing, auto responders, and landing pages let you automate essential tasks and launch effective marketing campaigns. Advanced analytics make it easy to track conversions, leads, and ROI, and learn what your customers want. Customizable template scenarios do the work for you – no coding necessary.
Getresponse integrates with all favorite apps;
Below are some of the key features of Getresponse
Getresponse uses the most powerful marketing software, which has email templates, easy design tools and unmatched deliverability. GetResponse offers a suite of email marketing tools designed to deliver tailor-made offers to your contacts when they are most active. You can build an effective email
marketing strategy in a just few simple steps, without breaking the bank.
Through autofunnel, getresponse creates automated landing pages, automate your emails, sell your products, recover abandoned orders and convert your customers. With autofunnel, one can achieve business goals – whatever they are.
GetResponse Marketing Automation is scalable and grows with your business.
Whatever your idea, getresponse will help you bring it to life. Through marketing automation, one can set up even the most complex campaigns with a drag-and-drop workflow builder. You can design the entire user experience with simple yet powerful workflows. One can even build hundreds of cases and scenarios and get a real-time view of customer’s journey.
Sendinblue was built for people who want to master in email marketing services! It open eyes to the needs of growing businesses: marketers that needs tools that can efficiently scale as they mature. Most marketing suites in sendinblue are designed for large corporations and come with an enterprise-level price tag.
Sendinblue is designed in such a way that even small, medium or large businesses can be beneficial with respect to features, support and pricing. Whether you need to manage email campaigns, send text messages, or save time with automation, sendinblue can help you do it efficiently, on-budget, and in your language.
Sendinblue offers cloud-based digital marketing tools to over 80,000 growing companies around the world.
Sendinblue is a company that thrives on teamwork and collaboration. They have a talented team, which is bonded together by a common drive to create tools that make client’s lives better each day.
Features of Sendinblue is divided into 2 parts.
Communicate consist of email marketing, SMS marketing and chat services.
Email marketing is to promote the brand and company and to grow your business with beautifully designed emails. Sendinblue builds a new design template from scratch, it also have an email template library to fasten the process. There is a drag and drop interface through which one can create an email template in seconds.
SMS marketing is used to connect customer directly with contacts using targeted sms messages. Sendinblue promotes time-sensitive and special events by sending bulk sms marketing campaigns to contact. One can also personalize sms messages using segmentation and dynamically add individual contact attributes such as first or last name, company name or any other information. I can also monitor the performance of sms campaigns with key engagement metrics to know what can be improved.
Sendinblue uses chat services to connect with your leads and customers in real time. Sendinblue can create chatbox or chatbot for customers visiting your website. It can customize the colors and can add your business logos on the chatbox. Setting up a chatbox is very simple in sendinblue and it takes just seconds. One can configure predefined questions and can automate the same when a customer visits the website.
Personalize feature consist of CRM tool, which is used to build stronger relationships by keeping track of all customer details in place. Apart from CRM tool there is a marketing automation tool which saves time and boost performance by automation segmentation and marketing messages.
There are dozens of email marketing services on internet; it is up to us which service to choose. If you are running a startup or a small business, I would suggest you to use a free service. After few months or years, once your business has been established, you should be in a position to maintain a database of email ids. Then go for a professional paid service, you can then use the email templates and other automated services.
Also, use affiliate marketing for these email services so that you can get some bonus rewards. Bonus rewards can be some free service or some discounts on availing some paid service. As per my experience, please go with mailchimp. More than 90% reviews of mailchimps are positive. Moreover, it can integrate with any platform available in market today.
Check out my below 2 blogs on email marketing.